Why Realtors Should Encourage Staging (Part II)
Statistics. Yuck. My least favorite subject in college, and the only grade I got lower than a ‘B’ in school other than the ‘C’ I brought home in Accounting. I guess numbers weren’t my thing. But now that I’m in business for myself, I have had to recognize the necessity of both of these topics although I still roll my eyes knowing Professor Ellis was right that I would need stats one day. Hmmph.
But we are not here to talk about MY statistics class from h-e-double toothpicks. We are here to talk about why staging benefits real estate agents and THAT is where statistics come into today’s topic. Imagine this: you are the homeowner about to list your house. You are interviewing 2 – 3 Realtors to represent you and list your home. You know, the home where you raised your children, hosted Christmas dinners, cozied up and watched movies on a cold winter day, laughed until milk came out of your nose (what? that hasn’t happened to you?)…basically this is the place where you lived a happy life, surrounded, protected and ensconced within those walls. Wouldn’t you want the very best agent to help with what is probably the largest transaction you’ll make in your lifetime – both financially and emotionally? I would.
And this is why, if you’re a Realtor, gaining impressive statistics will assist in you being the Realtor Of Choice when sellers are looking to hire an agent. How to do this? Well, I’m glad you asked! Because when you consistently work with a Professional Stager, your listings will continually sell faster and closer to list price than the listings that remain un-staged. Agents, use this to your advantage. Sellers love to hear “My last X number of homes listed sold within 2 weeks”…and more than likely they will hire you AND provide referrals to you when you do the same for them! But you gotta bring in that stager….